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Archive for November 30th, 2007

Zapak gets popular

Gaming became a viable entertainment option in India in 2007 and is all set to computer more hearts and minds this year. The surge in popularity of Zapak Digital Entertainment has been inspiring other game sites too.

In a matter of 12 months, Zapak got four million registered users and 100 million page views. It boasts 2,70,000 visits a day. According to Rohit Sharma, COO of Zapak, one percent of its free users had opted to become paid users to download games as well as to play cash games. Zapak expects the number of paid gamers to rise in 2008 with the launch of its Zapak cards.

Analysts have predicted that online gaming will grow to a Rs-800 crore market by 2010.

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